Privacy Policy

1. Who We Are

Apptera is a web application and website development agency registered in the United Kingdom. We build bespoke digital products for businesses on a subscription model. References to "Apptera", "we", "us", or "our" in this policy refer to Apptera. Our contact email is hello@apptera.co.uk.

2. What Data We Collect

We collect and process the following personal data:

• Identity data: your full name and business name submitted via our application form.
• Contact data: your email address.
• Project data: industry, project description, budget range, timeline, target audience, and key features you provide.
• Usage data: anonymised analytics about how you interact with our website (pages visited, time on site, device type).
• Technical data: IP address, browser type, and operating system collected automatically via server logs.

3. How We Use Your Data

We use your personal data to:

• Review and respond to project applications.
• Contact you regarding your submitted enquiry.
• Improve our website and service offering using anonymised analytics.
• Comply with legal obligations.

We do not use your data for automated decision-making or profiling.

4. Legal Basis for Processing

We process your data under the following lawful bases as defined by UK GDPR:

• Legitimate interests: to respond to project enquiries and improve our services.
• Consent: for any marketing communications (you may withdraw consent at any time).
• Legal obligation: where required by law.

5. Data Retention

We retain application data for up to 24 months from the date of submission. If a project proceeds, relevant data is retained for the duration of the contract plus 6 years as required for legal and accounting purposes. You may request deletion at any time (see Section 8).

6. Data Sharing

We do not sell your personal data. We may share it with:

• Service providers: third-party platforms we use to operate our business (e.g. cloud hosting, email). These are bound by data processing agreements.
• Legal authorities: if required by law or to protect our legal rights.

All third-party providers are either UK/EU-based or operate under Standard Contractual Clauses where applicable.

7. Cookies

We use cookies to improve site functionality and gather anonymised analytics. Please see our Cookie Policy for full details.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your data ("right to be forgotten").
• Object to or restrict our processing.
• Data portability.
• Withdraw consent at any time.

To exercise any of these rights, email us at hello@apptera.co.uk. We will respond within 30 days.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our platform uses encrypted connections (HTTPS) and access controls.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The "last updated" date at the top of this page reflects the most recent revision. Continued use of our website after changes constitutes acceptance of the updated policy.

11. Contact & Complaints

For any privacy-related queries, contact us at hello@apptera.co.uk. If you believe we have mishandled your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.